Colgate Airs Mexico’s First Ad To Feature A Gay Couple: WATCH

Colgate has aired the first ad in Mexico to feature a gay couple.

The #SmileWithPride campaign comes just weeks before Pride celebrations in Mexico are due to start.

#COLGATE SE UNE AL #PRIDE2016 CON SU APUESTA DE PUBLICIDAD INCLUYENTE #SMILEWITHPRIDE EN MEMORIA DE #GINOLUCERO http://pic.twitter.com/7vKTCpRLC4

— Sebastian Rausch (@Seba_Argentina) June 8, 2016

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Zocaldo reports:

“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,’ says the commercial, while showing the two new neighbors hold hands and stand in their new home.”

RELATED: Mexican Supreme Court Rules Gay Adoption Ban Unconstitutional

Last month, Mexican President Enrique Peña Nieto called for the legalization of gay marriage nationwide. However, last week Mormon church leaders issued a directive that members in Mexico should oppose any efforts to legalize same-sex marriage.

@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride http://pic.twitter.com/w4QsZo2guA

— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016

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#SmileWithPride is a huge step in the right direction, props to @SonrisaColgate for making this #BeProud #Pride2016

— Agustín (@XSageNAX) June 8, 2016

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El spot viral de Colgate #SmileWithPride #FelizMiercoles #LoveWins SonrisaColgate http://pic.twitter.com/HTXlCO5PuT

— Arturo Conache (@Arturoconache) June 9, 2016

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