Colgate Airs Mexico’s First Ad To Feature A Gay Couple: WATCH

Colgate Ad Mexico

Colgate has aired the first ad in Mexico to feature a gay couple.

The #SmileWithPride campaign comes just weeks before Pride celebrations in Mexico are due to start.

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Zocaldo reports:

“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,’ says the commercial, while showing the two new neighbors hold hands and stand in their new home.”

RELATED: Mexican Supreme Court Rules Gay Adoption Ban Unconstitutional

Last month, Mexican President Enrique Peña Nieto called for the legalization of gay marriage nationwide. However, last week Mormon church leaders issued a directive that members in Mexico should oppose any efforts to legalize same-sex marriage.

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The post Colgate Airs Mexico’s First Ad To Feature A Gay Couple: WATCH appeared first on Towleroad.

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